Bright Ideas Brings Results
By Bob Nelson, Ph.D.
As a program manager for a nuclear clean up facility located in Buffalo, New York, Kathy Atkinson was chairperson of a committee charged with preventing pollution and minimizing waste of all types in the organization. She knew it was difficult to get the behavior she wanted and even more difficult to show successes when she did.
Kathy decided to set some new goals and create an incentive program to get the desired results she was after. She benchmarked with several organizations including Florida Power & Light, who had previously won the prestigious Baldrige Award for quality. FPL had good success with a program they did in conjunction with the Bill Sims Company and ultimately she contacted them as well for their perspective and help.
Kathy's specific program goals were 1) to reduce waste streams (chemical, radioactive, & hazardous), minimizing or substituting as possible, and incorporating the latest technologies; 2) increase energy efficiency and conservation; and 3) purchase recycled materials.
What resulted was the Bright Ideas Program, which consisted of two parts: first, generation of new, bonafide original ideas and, second, implementation of those idea. At each of these two stages employees received "scratch off" coupons for points that could be redeemed for merchandise selected from a catalog.
Everything was kept simple. Employees submitted a narrative explaining an idea with an estimated cost, benefit and savings that was then signed off by their manager. All recipients became eligible for a grand prize drawing that was done every quarter for a cruise. The more scratch off tickets one received, the more chances they got to win a cruise.
For an cost of $25,000 per year (less than half of what was budgeted!), the program earned a documented $2.2 million in savings and "cost avoidance" the first year and a half, delighting management and written up as an innovative best practice by the Department of Energy. The Bill Sims company carried all inventory, tracked all administration for the organization, and even allowed employee points to be redeemable "forever." One enthusiastic couple took a camping trip using 100% of the camping equipment earned from the program!
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Bob Nelson, Ph.D., is president of Nelson Motivation Inc. in San Diego; a best-selling author of 1001 Ways to Reward Employees, The 1001 Rewards & Recognition Fieldbook and Managing For Dummies; and a frequent presenter to management groups, conferences and associations. For more information about tax-free recognition and incentive programs offered by The Bill Sims Company visit www.billsims.com or call them at 1-800-690-1860.
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