Reward Star Performers With Star Perks!
A few of the many success stories from our clients who use the
Bill Sims Star Perks Reward program...
To arrange to speak with any of our clients contact us at 800 690 1860 and we’ll set up a
phone interview for you.
"We slashed absenteeism by 60% and the Star Perk Program is the biggest
factor in making that happen. After negotiating a change in our union
contract the union president told me, 'We'll pay for part of our insurance, but
if you try to take those Star Perks away, we'll have to put on the boxing
gloves.!' I knew right then we had a winner with our Star Perks Program."
Kenny Sawyer, Dorsey Trailers
People are using the program from manufacturing to schools, individually tailored
to meet your requirements. Call and see how you can make positive gains through
the Bill Sims Star Perk Programs. An easily administered program for employee
recognition. It could be your best investment in the years ahead.
"For an investment of $7,500 we received a return in excess of $125,000."
Vic Anapolle, Darex Container Products
Vic Anapolle, Darex Container Products
Let us show you how our BRIGHT IDEAS program can produce similar results. A
properly designed and implemented suggestion program can return significant
bottom line results. It will also be a powerful assist to many of your other efforts. It
is all about recognition or saying thanks.
"Just four months after we implemented the new incentive program, the
group has received 52 valid Bright Idea suggestions."
Russell F. James, Carolina Power and Light
Suggestion programs have been used for years. Some with excellent results and
many more with the opposite outcome. We know how to assemble a program
which will produce dramatic results. Together with our unique rewards and
tracking systems you will have time to pursue other objectives.
Watch our video and learn more!
In just one year, we cut accidents by 44%, and put $100,000 on our bottomline.
John Johnson, CEO Sunbeam Bakeries
"The Star Perk Program helped us reduce injuries from 285 lost time
accidents to only 14, without injury hiding."
Heartland Foods
"On the last day of our program a driver damaged a new Ford Taurus he was
transporting, disqualifying him for the final award in our incentive program.
He drove four hours to ask me face to face, 'If I buy this car, will the incident
count against me?' When I asked him why he would want to buy a new car
just to get the final award, he said, 'I can't be the only guy in my terminal
without one of those JACKETS!"
Biff Wilson, Motor Convoy Company
"Your company has done a fantastic job for Cooper Smith. The Cooper
Smith Star Perk Program and your help and direction have been instrumental in
helping us reduce accidents AND promote a safe working environment."
John Johnson, President and COO Cooper Smith, Inc.
"In the first nine months we boosted participation in our wellness program
by 32%."
First Atlanta Bank
"Before we started using the Star Perk Program, our 1000 employees only
came up with three quality improvement suggestions in 1989. In 1990, after
using the Star Perk Program for only nine months, we received over 130 new
ideas! Just one of the ideas paid for our program TENFOLD!"
South Carolina Electric & Gas
"The Star Perk Program is cranking out good ideas in Kentucky, and saved
Johnson Controls over $304,000."
The Wall Street Journal
"Florida Power reports an investment of $5,000 in Star Perks, and over
$100,000 in savings."
The Tamp Tribune
"Just four months after we implemented the new incentive program, The
ALARA group has received 52 valid ALRA suggestions. This is an
overwhelming response considering that we only received 15 last year, and
only 4 the year before! We're grateful for your support. Thanks again for
such an innovative promotion."
Carolina Power & Light
"Thanks to your program, our lost time injuries have dropped almost 70%
over last year."
Major Chemicals Manufacturer
"The program has been a real hit! I have people standing in line each
morning to see our scores... I would never have believed your program
would have generated so much success!"
Dan Kingsley
Weyerhauser says...
"Star Perks has really been successful at our location. We have around
335 employees and started the program January 1, 2004. We have completed 110
days without the first recordable incident, and only a couple of first aids.
We have completed almost 750,000 man-hours without a lost work day. Our goal
is to get the 1 million man-hour without a lost time. This should occur
around September. Our next goal is complete the year without a recordable.
This program has been easy to administer and is user friendly. We are very pleased
and the rest of our company is asking more questions about the success we are
having at our location."
Thank you,
Jimmy Welch --Weyerhauser
Texas Mexican Railway says...
James Riney our General Manager, Wallace Guerra, a locomotive engineer with35
years service without an injury and I will be attending a ceremony this Thursday, May
13 in Washington DC to receive a Certificate of Commendation from the
E. H. Harriman Memorial Awards Institute, under the auspices of the
Association of American Railroads. This commendation is being presented to the
Texas Mexican Railway for having more than 2 years of continuous improvement in
our safety record.
I believe that your "Awards of Excellence" program was one of the leading reasons
in helping us to improve our safety record.
Victor Garcia, Texas Mexican Railway
Mariner Healthcare says...
"We are a large nursing home/hospital chain w/over 50,000 employees, spread out
all across the United States, and this program has really worked well for us. I have
building administrators calling me wanting their prizes when they find out there
building is injury free for a specific time period. Our experience shows that the
employees like to have a tangible award. Something they can put their hands on.
They don't want to have to wait to send something in to get their reward. The Star
Perks Program can be adapted to whatever award system you want to use, and that
is what makes the Sims program work.
The service we have received from them has been wonderful. Everyone at the
Sims Company has been wonderful. All the items they mail out have always arrived
as promised and all shipments can be traced through UPS. This helps tremendously
when it comes to proving to buildings that the "prizes, posters, and gifts" are there in
your building somewhere.
When we started this program we didn't expect the success we had. We actually
under ordered gifts and had to have more made. Our losses went up from a 75%
success rate in 2001, to an 82% success rate for 2002. So, 82% of our buildings are
receiving gifts this month for the March/April award period. Like I said before, they
want their gifts. All in all, we are very pleased with the level of service we receive
from both Bill and his staff!"
Cathy Turbidy of Waste Management Says…
The program is going GREAT. No injuries to report this year (and with two major
outages that was impressive). Employees responding well and they like the new
program.
Phil Walsh of Hunter says...
The facility has just been audited by OSHA and been awarded the VPP Star level.
Paul credits both their internal programs and Sims for the progress that they have
made during the past two years.
Below is a summary of their safety performance since starting the program. The
incident average for their industry is 7.8. In 2000, they were 6.14. In the next year
they dropped to 5.14 and 2.66 in 2002. So far, there has not been an incident for
2003. Over this period they have not incurred a lost time incident and have just
reached a million man-hours with a lost time; very impressive results over a two-
year span.
One interesting comment: During the OSHA review, they were questioned about the
free Sims trips and how they were being awarded. Clearly, they were looking at
injury hiding. Phil showed them that the trips were awarded on the basis of safety
contribution. This satisfied them.
Leigh Anne Salmon-Bassinger, RN, BSN
Coordinator Occupational Health for Jefferson County says:
Yes, you should have no additional points from our employees. We have closed
our books on the program, and the points Cecelia sent you last week are the last
of them.
Thank you so much for working with us to get these final points entered! I have
truly enjoyed the experience. I hope that in the future, should we have budget
approval, that we can again do business with your company.
Richard
Marr, Manager of Safety & Environment for The Wine Group says...
Thanks for your offers and the assistance you give me. Right now I think we will
keep things the way they are. The plant that I am at just achieved 60 days
accident free. This is the first time in our history we have put together this long of
a string. We have put together a program using points as recognition for
achieving different benchmarks and it seems to be gaining speed now. We also
give out points for turning in a safety suggestion using a new program we have
developed using some of the ideas from your program. We are still handing out
scratch off's as well to help keep safety in the forefront throughout the day.
All in all things are going very well. This facility alone has decreased their OIR
from 20+ to under the industry average of 8.4. We have put in a lot of hard work,
but the Bill Sims program has been the only recognition we have been using.

12-05-2002
Bill Sims Co.
PO Box 21279
Columbia, SC
Dear Bill,
I enjoyed working with you and the program was a great success. Not only did it
generate a lot of excitement with the Craft; your company very professionally
presented the program. The catalogs, price sheets, safety grams, safety
suggestion and hazard elimination forms, wheel of fortune and safety suggestion
boxes, etc. all gave the program a very professional look.
The grand prize drawings at the end of each month were extremely popular also.
Something we did at the end of the project was offer additional Star Perks to
each craft if they finished up with no doctor cases or safety violations. This is
typically when we can have fraudulent claims or accidents happen because
people are complacent. The flexibility that Star Perks Program gives an
employer is great because you can adapt to fit times like this. In addition the
quality of the merchandise you provide with the program is excellent.
I would recommend your program to any project or company that is looking for a
positive approach to accident prevention.
Brian Spraker
Cathy Atkinson of WVNS says...
Dear David - I've responded to your questions below and hope this serves your needs. I
have to say that working with the Bill Sims Company was a dream. Bill Jr. took most of
the stress away from me for starting a brand new incentive program - he and Bonnie Sims
were a delight to work with. If you have more questions or concerns, please don't
hesitate to call or email me. My business number is (716) 942-6532. I wish you well in
your endeavor to have a successful program - it's exciting to see your co-workers get
recognized for their efforts and having your management and customers thrilled with the
results in meeting their goals and objectives! Developing, implementing and managing
this program was definitely a highlight of my job! Good luck. Cathy Atkinson
Hello Cathy,
My name is David Collins. I work for Highland Industries Inc. and we are considering
using The Bill Sims Company to better our Safety and morale record in our facility. I was
given your name and email address as a reference to perhaps help us in determining if
this program will work for us. Specifically, how did this program work for you?
Cathy Atkinson (CA) First, let me explain why we chose this program. I worked at a
nuclear waste cleanup facility that has a heavy emphasis on environmental protection (as
you can imagine). I was the Chairperson for the Pollution Prevention/Waste
Minimization Program, which was mandated by the Department of Energy (our
customer). In November 1999, every DOE site received new national goals to meet,
which included energy conservation, waste stream reduction and elimination, and
recycling, etc. Our customer told me to do whatever we needed to do to meet these goals
and recognize/reward employees for doing so. We already had a safety program in place
that was using another system for rewarding people - I was involved in that. However,
that program and another suggestion program were cumbersome and viewed by
employees somewhat unfavorably. So this was the company's third incentive program - I
knew what didn't work, so that made my job easier.
I rounded up a small group of volunteers and we benchmarked 9 other companies to find
out what they were doing to meet goals and reward employees. During this research, the
Bill Sims Company was discovered and we decided to outsource our program using a
company with experience in developing incentive programs, as well as carrying the
inventory in their warehouses, etc.
We didn't use this for our safety program, so had different goals and objectives to
measure. However, it is critical to have clear and specific goals to meet. We were able to
track and measure how we were progressing on a monthly, quarterly, and yearly basis.
This served us well in justifying our entire program to both our customer and
management team. We far exceeded customer expectations in cost savings and
avoidances as well as the numbers we had to meet in energy conservation, etc. Our
program was recognized at a national level for the innovative incentive program we had
developed.
David Collins (DC) DC) How did it measure up in reducing your recordable accidents and
morale issues with your expectations?
(CA) Regarding morale issues, at the time we instituted the program, there were serious
morale and budgetary issues. Downsizing was ongoing - voluntary separations and
retirements, and layoffs all occurred from 2000-2002. (I left the company voluntarily in
Spring 2002 to start my own company.) However, this program was a bright spot both for
the company and the customer - we received lots of positive attention internally and
externally. As a matter of fact, the program was one of the key highlights in a special
EPA recognition program we participated in. Employees were able to focus some of their
attention to making a difference in the workplace, get recognized for it, as well as
rewarded with gifts of their choice.
(DC) What is your overall opinion of this program?
(CA) In my opinion, using the Bill Sims Company was one of the best things we ever did
to kick-start our program in meeting our goals. It provided clarity for the entire workforce
on what we needed to do and I was able to provide much better results (and reports) to
our customer. Bill Sims, Jr. was extremely helpful in helping us design this custom
program. We held several conference calls both with and without my team. Use of e-mail
made our work much smoother and more efficient while developing this program as well.
He was always quick to respond to any questions or concern before, during, and after our
program was in place. It was a pleasure doing business with Bill - he definitely made me
feel we were a valued customer and wanted us to have a successful program.
(DC) Do you take advantage of the free trips? How does that work for you and your
associates?
(CA) Yes, we had quarterly and annual drawings for the free trips tied in with special
events. Employees found it almost "too-good-to-be true" when they received the
certificate for the free trips! Most all of the employees, however, chose to redeem their
trip for catalog gifts instead. But, the posters Bill provided emphasized the grand prize
trips, which created excitement and enthusiasm to participate in our program.
(DC) If it is possible could you please tell me how much you spent per employee?
(CA) We allotted about $30/person a year for this program - return on investment was
incredible. In the first 18 months of the program we had cost savings and avoidances of
over $2.2M!
David Collins
Training/Safety Coordinator
Kernersville Finishing Plant
Award of Excellence Turns on the Lights for the Department of Energy
By Bill Sims, Jr.
The Situation
The West Valley Demonstration Project is a unique operation within the Department of Energy. It
came into being through the West Valley Demonstration Project Act of 1980. The Act requires
that the Department is responsible for solidifying the high-level waste, disposing of waste created
by the solidification, and decommissioning the facilities used in the process. The WVDP is a U.S.
Department of Energy environmental cleanup and waste management project located about 35
miles south of Buffalo. The Project is conducted in cooperation with the New York State Energy
Research and Development Authority.
West Valley Nuclear Services Company, part of Washington Group International, manages and
operates the WVDP. The Waste Minimization and Pollution Prevention Program is an integral
part of the effort to educate and encourage employees to minimize waste and prevent pollution to
protect the environment both on a local and global scale. The Program is also responsible for
providing reports both on a federal and state level regarding the amount of waste generated and
minimized. In November 1999, the Secretary of the Department of Energy issued several
national goals for all Department of Energy sites, including the reduction all types of waste
streams (radioactive, hazardous, industrial, and sanitary) through the 3R philosophy of reduce,
reuse, and recycle, as well as conserving energy and buying recycled products.
The Snag
Although the Waste Min/P2 Program had been in place since 1994, participation in the program
by all employees was not clearly visible or seen as effective by the customer, even though many
employees actually did contribute to minimizing waste streams in their daily work activities.
Tracking all of the various initiatives and activities was difficult to document as many employees
simply did the work but much of what was being done was not captured in the reports generated.
As anyone in business knows, if you can’t quantify actions or measure progress, it appears that
little or nothing is being done.
At the time the new DOE goals were issued (Fall of 1999), Cathy Atkinson was designated as the
Lead Person for the Pollution Prevention Program and Chairperson of the P2 Committee which
consisted of about 40 employee volunteers. Ms. Atkinson met with her DOE counterpart to
discuss new ways to meet the new goals. As Ms. Atkinson said, "We wanted to find a way to
recognize employees for the good things they were doing, encourage them to do more, and have
documentation to prove that we were reducing waste, etc. to meet our goals."
It was determined that a group of volunteers headed by Ms. Atkinson would bench mark similar
companies, both in the government and private sector, to learn more about how they encouraged
and recognized employees for helping companies meet their goals. The team of volunteers
(about 7 people) researched several companies, and also searched the internet for information.
The Solution
As part of the research conducted, The Award of Excellence Company was located on the
internet, contacted, and as a result a packet of information was sent to the team and
management for review. Of all the incentive programs the team reviewed, The Award of
Excellence offered many benefits that the others couldn’t offer, in particular, expert guidance in
developing a customized incentive program to meet specific goals, plus this company took care of
the inventory of all gifts and provided promotion material, and much more.
Several all-employee kickoff meetings (due to various shifts) were held at which Ms. Atkinson and
the senior management from both WVNS and DOE promoted and encouraged employees to
participate in the program. Additionally, an all-employee letter was sent out from the President of
the company endorsing this program, articles were put in the company newsletter, and
promotional material was distributed throughout the 2 sites. E, employees started submitting their
ideas quickly. Some were skeptical as the program seemed "too good to be true". As Ms.
Atkinson explained, "once the word got out that this was a no-gimmick program, people started
coming up to us (the other teams members and me) asking what they needed to do to get those
great gifts."
The Savings
According to Cathy Atkinson: "In the 18 months that I was lead for this program, the company
realized over $2.2M in cost avoidances and savings by using this program. There were 183
suggestions made, with 63 ideas actually implemented. As a result of utilizing this incentive
program, we able to document what was being done to reach our goals and justify the value of
the entire P2 Program. Our customer, the Department of Energy, gave us very high ratings for
developing such an innovative and cost-effective program. At the national level, the program was
recognized in the DOE Pollution Prevention newsletter and was one of the highlighted
achievements when WVNS applied for the Environmental Protection Agency’s (EPA)
Performance Track Award."
The Satisfaction
Cathy says: "The employees loved this program! Because the goals and criteria were clearly
stated and provided on every suggestion form, employees knew what was expected and could
place their efforts in the areas they had direct knowledge about. They also knew up front what
they could expect for their efforts; meaning, their level of participation would enable them to
receive 'X' amount of Star Perk tickets and a chance to win the Grand Prize every quarter."
Because the team that reviewed the suggestions on a regular basis (every 2 weeks), employees
received feedback in a timely manner which served to keep them motivated and working on
implementation of the suggestion, if it met the specific criteria and was accepted into the system.
Employees also were able to pick out the gift of their choice and could share the gift catalog with
family members, if desired. Once the person received and submitted their tickets to The
Company, their gifts were shipped directly the employee’s home. It became more personal to the
employee and their family, as both saw the rewards for participating in this program.
"I believe we were able to instill a stronger culture of the purpose and goals of the Waste
Minimization and Pollution Prevention Program not only with our employees, but with their
families as well by using this approach in recognizing and giving value for ideas submitted by the
employees." Certainly, both WVNS and the Department of Energy will agree that this program
has paid for itself many times over, not only in cost savings but in minimizing waste, saving
energy, and promoting affirmative procurement - the goals set forth by the government at the
inception of this program. Overall, The Award of Excellence Program provided a win-win
situation for the employees at the West Valley Demonstration Project, the contractor (WVNS) and
customer (DOE and NYSERDA).
Contact Person: Bill Sims, 800 690 1860, www.billsims.com, bill@2billsims.com
Jan Crawford of Georgia Pacific says...
Georgia-Pacific Corporation
26 County Road #122
Oxford, MS 38655
December 31, 2001
Bill Sims, Jr.
Award of Excellence
Bill@billsims.com
114 Centrum Drive
Irmo, SC 29063
Re: Award of Excellence Incentive Program
Dear Bill:
We have just completed our initial 15-month stretch with the Award of Excellence incentive
program so I wanted to give you an update of how it went. As chairman of the
Rewards/Communication/Publicity committee within our safety organization, the program assisted
me greatly in meeting the committee's goals. One of our primary goals was to improve employee
involvement within all aspects of safety. We also wanted to shift to proactive, behavior based
safety systems. Through the program you customized specifically for our organization, we have
been able to accomplish both. We had just completed our initial application into OSHA's VPP
program and were awarded STAR level. In order to maintain STAR level, we needed to move
forward and continue to improve. I feel confident that we have done just that by way of this
program.
Of course, as with any change, some resistance was felt at the onset of the program. Once we
ran the tax-free aspects of the program by my superiors and legal department, our committee felt
strongly about trying the program. As employees began winning trips and ordering nice things with
their "Star Perks", the program really took off. The 2nd Kickoff you recommended about halfway
through the program really gave it a shot in the arm as well. Many folks who were not interested
originally were anxious to get involved at that point. We also wanted to tailor the program to the
things that were really being successful and utilized. Through an employee survey, we identified
some minor changes that will make the next version of the program even more productive. Your
patience and cooperation with all of our requests is definitely appreciated.
I also wanted to mention the online sweepstakes your company has going. As you know, one of
our employees, Ron Griffin, was one of the 2001 winners. During our Christmas meal, we
surprised Big Ron and his wife with the certificate. Not only did a well-deserving, hard-working,
great person win a wonderful gift, but also it served as a great incentive for all of us in attendance.
Employee morale is hard to put a price tag on. Thank you for that.
Though I will not be serving on this committee going forward, I have submitted my recommendation
to continue the program for another year. Everyone is looking forward to it!!!
Best
regards,
Jan Crawford
Plant/Regional Controller
Oxford Operations
jgc
Cathy Atkinson of WVNS says...
Hi Bill - Just wanted you to know the success of our program to date. I just checked our records
and they are: $1,337,737 in cost avoidances and savings. We've had 163 ideas submitted, 63
implemented, 11 rejected, and 89 accepted (which folks may or may not be working on). Currently,
we have about 10 ideas awaiting team approval. Not bad, for 6 months into the program!!!
Additionally, we got special recognition in the national Department of Energy (DOE) newsletter on
Pollution Prevention (January 2001). It sure feels good, doesn't it?
I believe it's been a very worthwhile program for the employees and the customer. Your help and
the help of an extremely dedicated team have made this program something we can all be proud
of. Thank you.
Reward Star Performers with Star Perks!
BILL SIMS STAR PERKS MAKES HEADLINES!
The
Wall Street Journal - April 3, 2000
Many
employers seek to replace cash bonuses with other work incentives.
Merchandise and travel awards are more memorable with employees,
officials say. Diebold Inc, Canon OH, which makes automated teller
machines, recently scrapped cash for sales people as lacking trophy value,
says Jerry Bryan, marketing services manager. "Recipients tend to spend
their cash incentives on routine expenses such as house payments or
braces for their children", says the Society of Incentive and Travel
Executives.
When American Express Incentive Services polled 1,101 workers, 29%
said they used their cash rewards to pay bills and 18% couldn't remember
what they did with the money.
MasterCard International, has replaced cash bonuses for its employees
with hotel, show-ticket, and other gifts.
A customer-service rep for American Century Cos., a Kansas City, MO,
mutual fund firm, refused to work on Y2k problems over New Year's after
learning that $250-a-day bonuses were pretax, not after tax.
What Inspires People to Run Marathons?
It certainly takes more than a T-shirt at the finish line to encourage that
level of commitment.
In the same way, it takes more than rewards---money, merchandise or
travel---to inspire people to run your company's marathons. We believe
incentive programs involve far more than incentives--results are what
really matter. Ultimately, incentives are about people achieving results:
how you can help your participants finish---better, win---their races,
whether the distance is long or short.
Consider these three elements when you plan your program...
- The goal. Where there is no goal there can be no measurable
improvement. The same can be said for a goal that does not elicit
personal commitment from those expected to achieve it. We'll
show you how you can best get participants' buy-in to program,
team and individual goals.
- The motive. Your company has business reasons for setting goals,
but the people who achieve them are more likely to do so for
emotional reasons. To improve performance requires eliciting the
emotions that cause people to care deeply about achieving an
objective or goal.
- The results. When you purchase a program from us, you're buying
results. Solid, Time-Tested, and effective.
So if you're considering cash as an incentive program, consider this....
Mazda Motor of America, Inc., wanted to accelerate sales of its light-truck
series. They implemented an incentive program awarding one group of
salespeople with cash and another with merchandise.
When the final results were tabulated, it was confirmed that all classes of
dealerships in the MERCHANDISE GROUP had generated significantly
better sales results than had their counterparts in the CASH GROUP. The
data was compiled and analyzed by ViMarc, Inc., an independent research
firm, and found to be statistically significant at a 95 percent confidence
level.
Call us today to get your record-setting incentive program started--your
people will be running circles around your competition in no time!
Safety Incentives Can Be Fun & Simple
By
Bob Nelson, Author of the bestseller business book,
1001 Ways to Reward Your Employees
(Call 760-743-5030 to order a copy of Bob's book)
Here is an idea that has had much success in recognizing safety in
operations of all types. Safety Perks is a simple employee recognition
tool, developed by Bill Sims, Jr., at the Bill Sims Company, Columbia,
SC.
In the program, employees receive scratchoff Safety Perks for meeting
goals set for them, including attending safety meetings, and making
suggestions, working safely for a month as an individual or as a team.
Employees scratch off their Star Perks to reveal prize amounts of $20, $50, or
$100. Even a non-winning coupon is worth $1 in credit toward the
purchase of select merchandise.
"The sense of excitement this program creates is really contagious," says
Sims, "because employees see their co-workers earning 50 or 100 Star Perks and they know they might be next to win." Since
every Star Perk is always worth at least one dollar, no one is
demotivated by getting a loser.
Employees save their Perks and order from a vast catalog offering
thousands of gift options. Items in the catalog all bear a company
Excellence logo and can be further customized for each company.
Better Than Cash
Sims initially started working with one company using cash as a
motivation tool. Their $20,000 budget only put $11,000 in the pockets of
their employees after taxes. And, eight out of ten employees who received
cash couldn't remember when they got it last and weren't sure what it was
for. In a revamp of their program, the entire $20,000 investment was able
to be awarded tax free to their employees through Star Perks.
Unlike cash and store certificates, where you can lose half of every
incentive dollar to taxes, this program can be set up as tax free, delivering
more bang for your buck.
Value of Personal Touch
Sims says many clients will give 10 Star Perks to each
manager on one day of the month and ask them to go find 10 people doing
something right and hand out the Star Perks. "Just having something to hand
their employees helps these managers get over the hump and go out and
recognize important behaviors," says Sims. The context of the award gives
it far more value than it would otherwise have without a personal touch.
Star Perks Pay Off
Heartland Foods in Marshall, MN was experiencing 285 lost-time injuries
every year doing turkey processing with workers from Somalia, many
speaking no English. in just one year with the program, lost-time injuries
were cut to 14. According to National Safety Council statistics, each losttime
injury cost an average of $27,000. Total direct and indirect savings
were estimated at $7,317,000 based on a budget of only $25,000 per year.
Not Just for Safety
Many clients are renaming the program Star Perks and
expanding it to address all types of performance, including suggestions,
customer service, and health and wellness. For example, Southern
Carolina Electric & Gas received only three Bright Ideas per year from
1,000 employees. Rewarding those ideas with Star Perks
stimulated 137 ideas in just 9 months, with one idea saving $30,000.
Safety & Health
January 1997
By Doug Toft
SAFETY INCENTIVE PROGRAMS
"Three Questions That Promote Success"
Synopsis:
Though successful incentive programs differ widely in content,
their underlying processes are consistent. Companies that succeed with
such programs ask questions that lead to clear goals, meaningful
incentives, and long-term follow-through. These factors can be more
crucial than the type of incentives used.
Any manager who decides to start a safety incentive program faces a
bewildering array of options. The goal seems clear enough-to promote
safety on the job. Yet one company offers steak dinners as an incentive to
employees who go for a quarter with no lost-time injuries. Another offers
gift certificates to Wal-Mart, and a third offers straight cash awards. The
question remains: What incentives will work for my company?
This question is a powerful one-and not always the most important. People
who are new to incentive programs often focus on the content of the
program, e.g., what kinds of incentives to offer. Though this question is
key, it's also crucial to ask the "how questions." Such questions reveal the
processes that drive successful incentive programs. Though these
programs differ widely in particulars, their underlying dynamics are
surprisingly consistent.
Incentives-Everything from Bananas to Boats
Begin with a pause to consider how much the term incentive includesalmost
any item that human beings value. In his book 1001 Ways to
Reward Employees, Bob Nelson illustrates this point with a story about
Hewlett-Packard Company. An engineer at the company solved a problem
that had plagued his team for weeks. Burning with enthusiasm, he burst
into his manager's office and blurted out the solution. Thrilled by this idea,
the manager offered the only reward he could find at the moment-a banana
left over from his lunch. The incident started a trend, and the Golden
Banana Award is now a coveted employee prize.
Though cash awards are an obvious choice for incentives, safety managers
often use gifts as well: pens, key chains, personal stereos, compact disc
players, televisions, fishing boats, recreational vehicles, and more. The
price tag for some incentives runs into five figures. Others, such as a pat
on the back and a compliment, cost nothing.
Management consultant Michael LeBoeuf lists ten basic categories of
employee incentives. Besides money, these include:
- Recognition
- Time off
- Stock ownership
- Special assignments
- Advancement
- Increased autonomy
- Training and education
- Parties and other fun activities
- Prizes
By asking the three "how questions" that follow, safety managers can
narrow down this list and choose incentives that change employee
behavior.
- How do we set goals for our incentives program?
To say that safety incentives should relate directly to safety goals
is a truism. Yet goals can be conceived in a variety of ways.
Companies that succeed with incentive programs learn to state
goals with care, knowing that different wordings of a goal can lead
to different results.
An obvious purpose of incentive programs is to raise safety
performance. Given that overall goal, employees can receive
incentives based on many different criteria: days without
recordable accidents, months without lost-time injuries, decreases
in workers compensation claims, and more. A successful program
could get any of these results, each with a different impact on a
company's bottom line.
An obvious purpose of incentive programs is to raise safety
performance. Given that overall goal, employees can receive
incentives based on many different criteria: days without
recordable accidents, months without lost-time injuries, decreases
in workers compensation claims, and more. A successful program
could get any of these results, each with a different impact on a
company's bottom line.
Heartland Foods, a Minnesota firm that processes turkeys, aimed
for a big change. "We had a high level of people who were on
workers compensation-employees out on a long-term basis," says
Marie Huber, safety health and training director. "Now our
numbers are way down." After 18 months with a safety incentives
program, Heartland went from 785 lost-time injuries to 14. The
program has more than paid for itself.
Other companies slant their safety goals toward maintenance. This
is true for W.R. Grace, a specialty chemical manufacturer in
Atlanta. Vic Anapolle, plant manager, says that incentives help to
sustain a record that is already impressive: "We went eleven years
without a lost-time accident-a million-and-a-quarter employee
hours. Our recordables are typically one or two a year for a
population of about 70 people. We would hope that incentives
programs would drive our numbers even lower."
Raising safety awareness is one goal that fits in almost any case.
An incentive program can work simply by forcing people to pay
attention. For example, Bar-S Foods Company in Arizona cut its
workers compensation costs in half between 1988 and 1993.
During that period, the company's main strategy was to carefully
record lost-time accidents and closely watch the numbers.
In a similar way, Heartland employees use "close-call" forms to
report situations on the plant floor that could lead to recordable
accidents and injuries. With an incentive program in place, says
Huber, "all of a sudden there is a reason to pay attention, because
you're going to get something back for noticing."
- How can we get the most "bang" for our incentives buck?
Managers commonly assume that the most potent incentive for
employees is money. Yet an extra $25, 50, or $100 added to an
employee check can quickly vanish, eaten up by taxes or mundane
expenses.
For this reason, many successful programs rely on low-cost gifts
with high perceived value. According to Bill Sims, whose
company designs and administers incentive programs, gifts that
reinforce corporate identity can spark high interest. One of Sims'
clients, a trucking firm that transports new cars, centered its
program on a one-of-a-kind jacket imprinted with a special crest.
To win the jacket, employees had to drive for three months without
an accident. "On the last day of the contest, one driver backed his
truck into a light pole and damaged the back window of a new
car," Sims recalls. "He asked if he could buy that car. He didn't
want to lose out and be the only guy at his terminal without a
jacket."
W.R. Grace's experience is similar. Anapolle notes that no
employee is going to get rich through the company's incentive
program. Instead, the program's goals are to promote safety
awareness, generate safety suggestions, and routinely recognize
employees for safe behavior.
Buck Peavey, president of Peavey Performance Systems, makes
such concerns a top priority in the incentive programs he creates.
"We put the emphasis on the program itself and how that motivates
people rather than on the merchandise awards," says Peavey. "The
merchandise award certainly is the catalyst. But we put most of the
emphasis on how the program works-how it builds teamwork and
motivates people outside of the awards."
A related issue is how to distribute incentives. Sims advises against
contests that reward only a few people and reinforce the view that
safety is a matter of chance or luck. Heartland Foods and W.R.
Grace favor lottery-style programs that can potentially make
everyone a winner. For example, employees who meet safety goals
can receive scratch-off tickets called "Star Perks." If the star perk
contains matching symbols, employees can redeem it immediately
for a prize. If not, employees can still accumulate the Star Perks and
redeem them later for gifts or other rewards.
- How can we sustain the incentives program?
Creating a successful incentive program involves a willingness to
experiment and learn by trial-and-error. One way to reduce the
learning curve is find out what other companies are doing and
consult the recent literature on incentives (see sidebar).
Anapolle sees advantages in designing a cohesive program and
then giving it time. "We took a lot of separate programs that were
giving out premiums and various small cash awards. Then we
added up what we were doing and said, let's roll these all into one
program and see how that works for the next three or four years."
Huber adds that consistency and follow-through are key. "You
can't start an incentive program and then walk away and expect
that it's going to run itself. You have to have safety meetings and
give away incentives every month. Programs work when you
implement employee suggestions and correct safety problems as
they happen."
A related suggestion from both Huber and Anapolle is to change
the incentive program periodically so that it stays fresh. Even a
relatively minor change-such as a new gift item-may be enough to
sustain employee interest.
Keep the Focus on Recognition and Safety
Among the "how questions," perhaps the most important is how to keep
the focus on fundamentals. After reviewing the relevant research, Nelson
argues that incentive programs work when they tap into the reward that
employees favor most-a manager's on-the-spot, public recognition of a job
well done. He quotes Mary Kay Ash, founder of Mary Kay Cosmetics, on
this point: "There are two things people want more than sex and money . .
. recognition and praise."
Huber, Anapolle, and others who've succeeded with incentives also report
that these programs are simply the "icing on the cake"-one part of an
overall program that emphasizes safety at every point from hiring to
training and daily supervision. Asking "how questions" can restore the
needed perspective and lift a safety manager's eyes to this larger horizon.
Sources: Vic Anapolle, plant manager, W.R.Grace; Marie Huber, safety
health and training director, Heartland Foods; Michael LeBoeuf,
professor of management, University of New Orleans; Bob Nelson, management consultant and author; Buck Peavey, president, Peavey
Performance Systems; Bill Sims, president, The Bill Sims Company.
Sidebar Article:
Guidelines
for a Successful Incentives Program
An Emerging Consensus
When creating an incentive program, safety managers don't need to start
from scratch. An rich and extensive literature on incentives-based directly
on the experience of companies with successful programs-is now
available. Despite the diversity in this literature, a few common themes
dominate. Some examples follow.
Decide What Behaviors to Reward -And Reward Them
Consistently
Michael LeBoeuf, management consultant, suggests that anybody
planning how to reward employees begin with one question: What
behaviors do we want to reward? The thesis of his book The Greatest
Management Principle in the World is that "the things that get rewarded
get done." Sounds simple enough. Yet day-to-day practices and unwritten
codes of behavior might reward undesired behaviors. For example, an
official goal might be company loyalty; yet the highest salaries may go to
employees most recently hired, or to those who threaten to quit.
Offer Meaningful Incentives
Meaningful incentives are tied to specific behaviors or results. In addition,
these incentives are timely and appropriate to the level of accomplishment.
"An employee who completes a two-year project should be rewarded in a
more substantial way than the one who simply does a favor for you,"
writes Bob Nelson in 1001 Ways to Reward Employees. And to boost the
impact of an incentive, give it soon after the goal has been meet.
Customize Incentives to Your Company
Beware the "canned" incentive program. What works for one company
might not work for others. Company cultures differ radically; that means
successful incentives differ also. Before choosing incentives, consider
employee demographics-factors such as age, rate of turnover, geographic
location, and racial and ethnic diversity. Nelson suggests distributing a
"reinforcer survey" to find out what kinds of rewards employees actually
want. Incentive programs thrive on employee input.
Keep It Simple
Joan Klubnick, author of Rewarding and Recognizing Employees, notes
that managers and supervisors often fail to give recognition for a simple
reason: They don't know what to say. Klubnick offers a "recipe" for
recognition-basic guidelines to use on a daily basis:
- Thank the employee by name.
- State specifically what the employee did to earn your recognition.
- Explain how you felt about this behavior.
- State how the behavior added value to the company.
- Thank the person again by name.
Sources:
Bob Nelson, 1001 Ways to Reward Employees (New York: Workman,
1994). Joan P. Klubnick, Rewarding and Recognizing Employees: Ideas
for Individuals, Teams, and Managers (Chicago: Irwin, 1995). Michael
LeBoeuf, The Greatest Management Principle in the World (New York:
Putnam's, 1985).
Callouts:
- Some incentives, such as a pat on the back and a compliment, cost
nothing.
- An incentive program can work simply by forcing people to pay
attention.
- Incentive programs are simply the "icing on the cake"-one part of
an overall program that emphasizes safety at every point from
hiring to training and daily supervision.
Contact Information:
Anapolle, plant manager, W.R.Grace, 5225 Phillip Lee Drive, Atlanta, GA
30336, 404-691-8646.
Marie Huber, safety health and training director, Heartland Foods, PO
Box 263 Marshall MN 56258, 507-532-5234.
Bill Sims Jr., president, The Bill Sims Company, 102 Lake Vista, Chapin
SC 29036, 800-690-1860.
The Seven Secrets to a Successful Incentive
Program
By Bill Sims Jr.
After helping Chatham County Government reduce their injuries
significantly, we were asked to speak by PRIMA, the Public Risk
Managers Association, to speak at their 1997 Annual Conference in
Albuquerque, New Mexico.
Here's a synopsis of what we covered, call for a free video if you'd like
one...
Title:
Seven Secrets to a Successful Safety Incentive Program
You've read about the miracle tool of the '90's risk manager--the incentive
program. You've heard the success stories from factories and service
businesses in your locale. Now you're ready to try it. Where do you start?
How do you make sure that your first attempt doesn't fall flat?
The right incentive program can significantly reduce the number and
severity of your accidents. But like most tools, fantastic payoffs require
skilled and committed use. Used incorrectly an incentive program wastes
money and time and casts a pall over any future programs.
Creating and running a successful safety incentive program requires
learning seven simple -but critical- secrets:
- "If you don't know where you are going any road will get you
there." Start your planning process by knowing where you are.
Look at your accident record over the past two to three years. Is it
getting better? Worse? Staying the same? How do your accident
rates compare to your peers?
What do your "average" Lost Time and Recordable accidents cost
and how does this compare with your peers?
- Read a year's worth of accident reports. What do your employees
REALLY need from you? Basic information on safe work
practices? An incentive to work safely when no one's looking?
Recognition for working safely? All three?
Over time, successful incentive programs shift emphasis from
education to performance and recognition of safe behavior.
Knowing when to shift your focus is crucial. In the early stages
(the first year or two) of a program you might reward employees
who participate in your educational efforts: contributing to safety
meetings, serving on a safety committee, helping with safety
inspections. Once participation becomes the norm then you shift
focus to reward safety achievement: working one month, one
quarter, and one year safely.
- Picking the right incentive is one of the most difficult choices most
managers make. Historically monetary awards have been the
choice of most managers. That's changing. A recent survey
conducted by Simmons Market Research Bureau and reported in
Incentive Magazine found that cash had fallen from first to fourth
place as the incentive used. Nearly twice as many companies use
merchandise instead of cash.
Managers are realizing that the cash amounts awarded in safety
incentive programs do not motivate people to change their
behavior. They spend the award on a tank of gas or the phone bill,
and weeks later have forgotten where the money went. Awarding
more money doesn't help -as the prize increases so does the
likelihood of an employee hiding an injury so he doesn't lose his
award.
Smart executives build their programs around awards with
"trophy" value -items that recognize the contribution for months or
years. A well-designed incentive program will make certain that
the incentive is never so great that an employee will risk hiding an
injury.
- Reward frequently. Effective incentive programs reward
participation and performance frequently: at least monthly.
Rewarding individuals ensures that the people who work for you
safely day-in day-out are recognized. Rewarding groups
encourages positive peer pressure.
Rewarding supervisors for their group's performance gets them
fully behind the program-and their support is critical.
- Pick the right agency. If you are traveling to a new and exotic
location chances are you'll buy your ticket from a travel agency -
not directly from the airline. You'll want the agency's knowledge
and expertise, which comes free when you buy from them.
Successful incentive managers develop a similar relationship with
an incentive agency. They look for someone with experience in
safety incentive programs, committed to improving their accident
record, not just selling products and services.
Search for someone who can create an incentive program that
supports your safety program. A well-designed program blends
seamlessly with your current educational and promotional efforts.
Look for an agency that will custom design it's system to you,
providing training advertising aids that fit your work force.
- Plan for the "long haul." Maintaining enthusiasm months after
you've started your program is challenging. A program is doomed
to fail when managers treat it in an indifferent or casual way.
Employees turn their backs on programs when managers forget to
report January's performance until March or hand out April's
awards in June.
Meet the challenge by creating a list of tasks you'll need to do and
when you'll need to do them. Delegate judiciously: have
department managers present awards, have safety committee
members track and report performance data. But follow-up,
follow-up, follow-up!
- Measure your progress. Between the first six and nine months of a
program take a critical look at how it's being accepted. Are
employees talking about the program? Are they looking forward to
their awards? Are you beginning to see a reduction in the number
of accidents and their severity?
Two or three years into an incentive program you'll want to think seriously
about changes. Even the best program loses it's effectiveness over time. Is
it time to change the emphasis from education to performance? From
individual recognition to group? Here's where your agency can be a big
help. A good agency will work with you to find the root causes of the
accidents you're having and they'll present a number of plans that address
those causes.
Incentive programs are an increasingly valuable tool in the Risk Manager's
tool kit. Once you know the secrets to successful use of this tool you can
get those miraculous results too.
How Do Employees Like the Star Perk Program?
Some Comments From Satisfied Employees About The Star Perk Program...
Ronald Horinek
"I have been with the same company for 9 years and have seen many
safety programs come and go. But, with Star Perks I have found
something more special. I work second shift so a miss a lot of quality time
with my wife. So what I have done is wait 'til my wife gets home to
scratch off my Star Perks so we can have some fun, quality time
together. Accidents have decreased in the plant....and the program helps
bring families and employees together".
Rick Winters
"I like the Star Perk Program because it's an incentive to work safely.
You can save up your Star Perks and get good, quality merchandise.
Everyone in the company works together!"
Gary Wieck
"I think your program has helped a lot to bring production up and injuries
down. It's always nice to receive something for doing a good job!"
Duane Lund
"What I like most about the Star Perk Program is the fact that it maintains
awareness for all employees to work more safely and that everybody is a
WINNER"!
Wayne Trelka
"What I like best about the Star Perk Program is I can earn Star
Perks at a variety of levels. If someone else gets hurt and I'm not
involved, I don't lose my Star Perks that I've accumulated".
Dennis Jackson
"The Star Perk Program has always impressed me because it helps all
of us think about safety in our jobs. When I see someone who is not using
proper safety methods, I no only remind them about safety, but it refreshes
my memory and keeps me working safely. It also reminds us of how
important it is to be safe off-the-job. I hope the program continues to
reward us for doing what we all agree is important, and that is, to work
safely every day!"
Scott Miller
"The Star Perk Program is an excellent program because it gives employees
the incentive to work more cautiously. It is a superb way to keep accident
rates down......"
...."I feel more secure knowing other employees feel the same way I do
about safety. I know that they are looking out for my safety as well as their
own...The Star Perk Program has helped us to do this."
A
Collection of Case Histories
"To say that our Disney Trip winner was excited is an understatement! I'm
not sure we've got him scraped off the ceiling."
Case History: Dorsey Trailers
In 1985, Dorsey Trailers had a problem. Dorsey was experiencing record
turnover and absenteeism in its two plants. Like many other firms, Dorsey
had a program rewarding one year of perfect attendance with cash. But
employees simply weren't involved. Only five percent of Dorsey's
employees recorded one year of perfect attendance. The Star Perk Program
was used to recognize and encourage good safety & attendance habits.
Employees earn Dorsey Star Perks for each month of perfect attendance &
safety. In merely three years, absenteeism has dropped from 7 percent to
just 1.7 percent, the lowest rate EVER! This program saved Dorsey
tremendous sums through better productivity and quality, and increased
efficiency.
And in the four year period before the Star Perk Program was implemented,
Dorsey Trailers' Elba, Alabama plant averaged 68 Lost Time Injuries per
year. Once the Star Perk and Safety Is... Programs were instituted,
Dorsey has experienced less than 10 lost time injuries each year.
Poultry Processor Safety Manager
"I feel it has helped to significantly improve our safety awareness in the
plant: so much so that we had a record-setting year again last year with
only six percent of our employees having a doctor-case accident -- A
FORTY PERCENT DROP! I am looking forward to another great year."
Case History: V.C.Summer Nuclear Station-South Carolina Electric
& Gas, VC Summer Nuclear
Station had a problem. The Summer Station was suffering from a shortage
of employee suggestions for its ALARA Program. Employee ideas for
reducing radiation exposure for given operations and jobs are a crucial
part of maintaining low radiation exposure and reducing nuclear waste.
From its 1,000 employees, the Summer Station in 1989 received just 3
suggestions for ALARA improvement. After implementing the Star Park Program they received over 117 ALARA Bright Idea Suggestions during
only one year of running the Star Perk Program. Just one of these ideas saved
them $30,000!
Florida Power documented over $100,000 in savings using the
Star Perks Program, as you can see here! Here's the article as it
appeared in The Tampa Tribune...
Florida Power Kicks Off Scratch Off Incentive Program
By Dean Solov - Tampa Tribune Staff Writer
CRYSTAL RIVER - Radiation is one of those things where less
is better. Dental hygienists know it: they
clear out of the room during X-rays. But
working around radiation is so
commonplace for nuclear plant workers
that it's sometimes useful to remind them.
So, Florida Power Corporation has
embraced an incentive program aimed at
doing just that. Company supervisors have
been handing out prize winning, scratchoff
Star Perks(tm) to
workers who go the extra mile reducing
their exposure and that of their fellow
workers.
|
"When you're working around radiation, you can't see it,
you can't smell it, you can't taste it," said William L.
Rossfield, Manager of Site Nuclear Services. Unlike a
traditional lottery type program, every ALARA Star
Perk is a winner, and radiation conscious
employees can redeem them for prizes that include Florida
Power T-shirts, Baseball caps, and even CD Players.
"ALARA", an industry acronym, stands for "as low as
reasonably acheivable."
The ALARA Star Perks, handed out during the recent
maintenance outage, serve as "little pats on the back for our
people out there to be a little more ALARA conscious,"
Rossfield said. Among those who got the pat was Eddie
Pike, a mechanical superintendent for Fluor Corp. who,
with Fluor pipe fitters, made about 100 welds outside the
radiation area rather than inside.
"It could have been done inside, and he had wherewithal to
go outside the radiation area," Rossfield said. Florida
Power has fared well at staying within federal guidelines
for radiation exposure, but Rossfield said the utility can
always try to do better. He credits the program -- along
with other ALARA efforts -- with helping cut exposure in
half during the outage. In addition to safety, less exposure
means more savings because of costs involved in protecting
employees working in radiation areas. The program --
prizes and all -- cost about $5, 000, and has probably saved
about $100,000.
The ALARA Star Perks and prizes all come out of the Bill
Sims Co., a Columbia, SC, company that specializes in
programs to motivate employees. Bill Sims, Jr, President, at
Bill Sims, said the Crystal River Nuclear Plant is one of
dozens that have begun using the incentive program -- with
its transferable "money" -- since 1990. The programs have
saved those plants more than $2 million in two years, he
said. The company develops tax-free incentive motivation
programs for companies of all sizes, including Dupont,
Milliken, and General Motors.
"We develop each program custom for every client." says
Sims, who goes on to add, "We start by looking at areas a
company can save money through improved employee
performance. Then we develop a custom solution that is
easy to administer and really works." The Sims Company
has documented over $500,000 in savings in Safety
Improvement for Dorsey Trailers, and similar achievements
in other areas like Bright Idea Suggestions, Absenteeism &
Turnover Reduction, Scrap Reduction and Quality
Improvement.
One Minnesota poultry processor has had even more
spectacular results--reducing injuries from 785 Lost Time
Incidences per year to 14 per year. Sims comments, "They
were very skeptical about incentive programs at first--
worried that incentives would cause injury hiding. Minor
cuts, if not treated, become very serious injuries due to
bacterial infections from turkey processing. So we took
great care to develop rules that would not promote injury
hiding. In fact, we received over 212 Safety Suggestions
from employees who helped us find and correct unsafe
conditions before injuries occurred."
Another client of Sims is a large bakery firm with over
3500 employees in 10 locations. "One of the worst plants at
this firm has 800 employee and has average 8 Lost Time
Injuries per month for the last 10 years. This marks their
third month in a row with ZERO Lost Time Injuries", says
Sims, who adds, "the entire company has had a 50%
reduction across the board in injuries." But Sims has a word
of caution, too. "Don't make the mistake of thinking
incentives are a substitute for a well managed total safety
program. Incentives are part of the solution." Experts also
suggest that you choose your incentive supplier carefully.
What results can they show? What is their track record?
How much do they learn about your business before
recommending a solution? Every company is different; and
what works one place often may not work as well at
another. Building a successful incentive program is
complex, and it requires lots more than just pretty pictures
and flashy gift items. The company has a website at
www.billsims.com.
And The Wall Street Journal says...
In the August 13, 1996 issue, a recent article entitled
"Kentucky Plant Workers are Cranking Out Good Ideas",
Robert Lee Rose, Staff Reporter, writes....
"Jason Moncer has earned a nickname at a Johnson
Controls Incorporated auto-parts factory in Georgetown,
Kentucky.
Co-workers call him Mr. Kaizen, a reference to the
Japanese word for continuous improvement. In June alone,
Mr. Moncer came up with 30 suggestions for improving the
plant. "I go on sprees," says the 21-year-old, whose latest
ideas involve better ways to organize the metal seat
components in his work area before he and others insert
them into the foam used to make car seats.
In factories across the country, workers are suggesting
ways to make their companies more efficient. But nowhere
is the art practiced better than at Johnson Control's
FoaMech factory, a key supplier to Toyota Motor
Corporation's auto assembly plant in Georgetown. Out of
631 employee suggestions last year, the company found
221 good enough to implement. It says that each of the 230
workers provided at least one suggestion, either
individually or as part of a team.
By saving money for the company workers improve their
collective chances of getting bonuses at the same time they
work toward individual awards. Mr. Moncer, for example,
is saving up "FoaMech Star Perks" to get a large screen TV.
Now we're not promising that you'll be written up in
The Wall Street Journal, but, who knows?
And the January 1997 Safety & Health Magazine
features two of our clients W.R. Grace &
Heartland Foods in this article.
Please call for a reprint of this!
"How To Run an Effective Safety Incentive Program"
"Safety & Health", January 1997, By Doug Toft
Synopsis: Though successful incentive programs differ
widely in content, their underlying processes are consistent.
Companies that succeed with such programs ask questions
that lead to clear goals, meaningful incentives, and longterm
follow-through. These factors can be more crucial
than the type of incentives used.
Any manager who decides to start a safety incentive
program faces a bewildering array of options. The goal
seems clear enough-to promote safety on the job. Yet one
company offers steak dinners as an incentive to employees
who go for a quarter with no lost-time injuries. Another
offers gift certificates to Wal-Mart, and a third offers
straight cash awards. The question remains: What
incentives will work for my company?
This question is a powerful one-and not always the most
important. People who are new to incentive programs often
focus on the content of the program, e.g., what kinds of
incentives to offer. Though this question is key, it's also
crucial to ask the "how questions." Such questions reveal
the processes that drive successful incentive programs.
Though these programs differ widely in particulars, their
underlying dynamics are surprisingly consistent.
Incentives-Everything from Bananas to Boats
Begin with a pause to consider how much the term
incentive includes-almost any item that human beings
value. In his book 1001 Ways to Reward Employees, Bob
Nelson illustrates this point with a story about Hewlett-
Packard Company. An engineer at the company solved a
problem that had plagued his team for weeks. Burning with
enthusiasm, he burst into his manager's office and blurted
out the solution. Thrilled by this idea, the manager offered
the only reward he could find at the moment-a banana left
over from his lunch. The incident started a trend, and the
Golden Banana Award is now a coveted employee prize.
Though cash awards are an obvious choice for incentives,
safety managers often use gifts as well: pens, key chains,
personal stereos, compact disc players, televisions, fishing
boats, recreational vehicles, and more. The price tag for
some incentives runs into five figures. Others, such as a pat
on the back and a compliment, cost nothing.
Management consultant Michael LeBoeuf lists ten basic
categories of employee incentives. Besides money, these
include:
- Recognition
- Time off
- Stock ownership
- Special assignments
- Advancement
- Increased autonomy
- Training and education
- Parties and other fun activities
- Prizes
By asking the three "how questions" that follow, safety
managers can narrow down this list and choose incentives
that change employee behavior.
- How do we set goals for our incentives
program?
To say that safety incentives should relate directly to safety
goals is a truism. Yet goals can be conceived in a variety of
ways. Companies that succeed with incentive programs
learn to state goals with care, knowing that different
wordings of a goal can lead to different results.
An obvious purpose of incentive programs is to raise safety
performance. Given that overall goal, employees can
receive incentives based on many different criteria: days
without recordable accidents, months without lost-time
injuries, decreases in workers compensation claims, and
more. A successful program could get any of these results,
each with a different impact on a company's bottom line.
One basic choice is between change or maintenance. Some
companies want to cut losses due to accidents and injuries,
while others aim to maintain safety records that are already
excellent.
Heartland Foods, a Minnesota firm that processes turkeys,
aimed for a big change. "We had a high level of people
who were on workers compensation-employees out on a
long-term basis," says Marie Huber, safety health and
training director. "Now our numbers are way down." After
18 months with a safety incentives program, Heartland
went from 785 lost-time injuries to 14. The program has
more than paid for itself.
Other companies slant their safety goals toward
maintenance. This is true for W.R. Grace, a specialty
chemical manufacturer in Atlanta. Vic Anapolle, plant
manager, says that incentives help to sustain a record that is
already impressive: "We went eleven years without a losttime
accident-a million-and-a-quarter employee hours. Our
recordables are typically one or two a year for a population
of about 70 people. We would hope that incentives
programs would drive our numbers even lower."
Raising safety awareness is one goal that fits in almost any
case. An incentive program can work simply by forcing
people to pay attention. For example, Bar-S Foods
Company in Arizona cut its workers compensation costs in
half between 1988 and 1993. During that period, the
company's main strategy was to carefully record lost-time
accidents and closely watch the numbers.
In a similar way, Heartland employees use "close-call"
forms to report situations on the plant floor that could lead
to recordable accidents and injuries. With an incentive
program in place, says Huber, "all of a sudden there is a
reason to pay attention, because you're going to get
something back for noticing."
- How can we get the most "bang" for our
incentives buck?
Managers commonly assume that the most potent incentive
for employees is money. Yet an extra $25, 50, or $100
added to an employee check can quickly vanish, eaten up
by taxes or mundane expenses.
For this reason, many successful programs rely on low-cost
gifts with high perceived value. According to Bill Sims,
whose company designs and administers incentive
programs, gifts that reinforce corporate identity can spark
high interest. One of Sims' clients, a trucking firm that
transports new cars, centered its program on a one-of-akind
jacket imprinted with a special crest. To win the
jacket, employees had to drive for three months without an
accident. "On the last day of the contest, one driver backed
his truck into a light pole and damaged the back window of
a new car," Sims recalls. "He asked if he could buy that car.
He didn't want to lose out and be the only guy at his
terminal without a jacket."
W.R. Grace's experience is similar. Anapolle notes that no
employee is going to get rich through the company's
incentive program. Instead, the program's goals are to
promote safety awareness, generate safety suggestions, and
routinely recognize employees for safe behavior.
Sims makes such concerns a top priority in the incentive
programs he creates. "We put the emphasis on the program
itself and how that motivates people rather than on the
merchandise awards," says Sims. "The merchandise award
certainly is the catalyst. But we put most of the emphasis
on how the program works-how it builds teamwork and
motivates people outside of the awards."
A related issue is how to distribute incentives. Sims advises
against contests that reward only a few people and
reinforce the view that safety is a matter of chance or luck.
Heartland Foods and W.R. Grace favor lottery-style
programs that can potentially make everyone a winner. For
example, employees who meet safety goals can receive
scratch-off tickets called "Star Perks." If the Star Perk contains matching symbols, employees can redeem it
immediately for a prize. If not, employees can still
accumulate the Star Perks and redeem them later for gifts or
other rewards.
- How can we sustain the incentives program?
Creating a successful incentive program involves a
willingness to experiment and learn by trial-and-error. One
way to reduce the learning curve is find out what other
companies are doing and consult the recent literature on
incentives (see sidebar).
Anapolle sees advantages in designing a cohesive program
and then giving it time. "We took a lot of separate
programs that were giving out premiums and various small
cash awards. Then we added up what we were doing and
said, let's roll these all into one program and see how that
works for the next three or four years."
Huber adds that consistency and follow-through are key.
"You can't start an incentive program and then walk away
and expect that it's going to run itself. You have to have
safety meetings and give away incentives every month.
Programs work when you implement employee suggestions
and correct safety problems as they happen."
A related suggestion from both Huber and Anapolle is to
change the incentive program periodically so that it stays
fresh. Even a relatively minor change-such as a new gift
item-may be enough to sustain employee interest.
Keep the Focus on Recognition and Safety
Among the "how questions," perhaps the most important is
how to keep the focus on fundamentals. After reviewing the
relevant research, Nelson argues that incentive programs
work when they tap into the reward that employees favor
most-a manager's on-the-spot, public recognition of a job
well done. He quotes Mary Kay Ash, founder of Mary Kay
Cosmetics, on this point: "There are two things people want
more than money . . . recognition and praise."
Huber, Anapolle, and others who've succeeded with
incentives also report that these programs are simply the
"icing on the cake"-one part of an overall program that
emphasizes safety at every point from hiring to training and
daily supervision. Asking "how questions" can restore the
needed perspective and lift a safety manager's eyes to this
larger horizon.
Sources: Vic Anapolle, plant manager, W.R.Grace; Marie
Huber, safety health and training director, Heartland Foods;
Michael LeBoeuf, professor of management, University of
New Orleans; Bob Nelson, management consultant and
author; Bill Sims, president, The Bill Sims Company.
Guidelines for a Successful Incentives Program
An Emerging Consensus
When creating an incentive program, safety managers don't
need to start from scratch. An rich and extensive literature
on incentives-based directly on the experience of
companies with successful programs-is now available.
Despite the diversity in this literature, a few common
themes dominate. Some examples follow.
Decide what behaviors to reward-and reward
them consistently
Michael LeBoeuf, management consultant, suggests that
anybody planning how to reward employees begin with one
question: What behaviors do we want to reward? The thesis
of his book The Greatest Management Principle in the
World is that "the things that get rewarded get done."
Sounds simple enough. Yet day-to-day practices and
unwritten codes of behavior might reward undesired
behaviors. For example, an official goal might be company
loyalty; yet the highest salaries may go to employees most
recently hired, or to those who threaten to quit.
Offer meaningful incentives
Meaningful incentives are tied to specific behaviors or
results. In addition, these incentives are timely and
appropriate to the level of accomplishment. "An employee
who completes a two-year project should be rewarded in a
more substantial way than the one who simply does a favor
for you," writes Bob Nelson in 1001 Ways to Reward
Employees. And to boost the impact of an incentive, give it
soon after the goal has been meet.
Customize incentives to your company
Beware the "canned" incentive program. What works for
one company might not work for others. Company cultures
differ radically; that means successful incentives differ
also. Before choosing incentives, consider employee
demographics-factors such as age, rate of turnover,
geographic location, and racial and ethnic diversity. Nelson
suggests distributing a "reinforcer survey" to find out what
kinds of rewards employees actually want. Incentive
programs thrive on employee input.
Keep it simple
Joan Klubnick, author of Rewarding and Recognizing
Employees, notes that managers and supervisors often fail
to give recognition for a simple reason: They don't know
what to say. Klubnick offers a "recipe" for recognitionbasic
guidelines to use on a daily basis:
- the employee by name.
- State specifically what the employee did to earn
your recognition.
- Explain how you felt about this behavior.
- State how the behavior added value to the company.
- Thank the person again by name.
Sources:
Bob Nelson, 1001 Ways to Reward Employees (New York: Workman, 1994). Joan P.
Klubnick, Rewarding and Recognizing Employees: Ideas for Individuals, Teams,
and Managers (Chicago: Irwin, 1995). Michael LeBoeuf, The Greatest Management
Principle in the World (New York: Putnam's, 1985).
More Client Feedback...
Watkins Motor Lines, Inc
Harry Mahlen,
6431 Center Park Dr.
West Chester OH 45069,
8/6/2003:
- What was the initial problem or area where you wanted to improve employee
performance when you decided to use our recognition program?
a) Employee participation. They were tired of getting company logos as awards.
b) Increase revenue recovery. When our employees are proactive in sampling for
aberrant shipping weight, it recovers revenues that would otherwise be lost.
- About what did you spend on the program?
a) In 2002, our internal incentive program cost $6100. It consisted of our
company product catalog -- various items with logos.
b) In 2003 we estimate the incentive program developed by The Bill Sims
Company will cost $11,000.
- What results have you achieved?
(e.g. have injuries reduced? production gone up? etc.)
a) Employee participation was our #1 goal and it has increased dramatically
b) We estimate our revenue recovery using the new incentive program to be
$9000 in less than a year.
- About what do you estimate the program saved you?
a) The up front costs were higher than other incentive programs we have tried, but
we expect that the end of year recovery results will be tremendous.
b) Average revenue per correction has increased.
c) Actual weight corrections per period have increased.
d) Most importantly, our employees are excited with this new program.
Dupont, Kinston, NC
Louis L Barrow, Safety Manager
8/20/2003
- What was the initial problem or area..............
Our site was using many forms of recognition, (caps, gift certificates, cups, etc) for
which there seem to be little value. I wanted to establish a recognition system that we
could build on, whether it be for quality, safety, or just doing a good job, and if it rated
a $1.00 value or
a $50.00 value the recognitions could build on one another, with a nice or nicer gift,
depending on your patience. In addition there is the added benefit of the Grand Prizes.
(Cruise, extra points, vacations)
- About what did you spend on the program?
We initially started out with ~$20,000 .
- What results.......
Currently we have exceeded two years without a serious injury.
- How much money has the program saved?
Based on the industry average, ~$60-70,000/year, Based on our performance for the
two years prior to the program, ~$100,000
Siemans VDO Automotive of Canada says...
Lydia Gazidis
8/25/2003
- What was the initial problem or area where you wanted to improve
employee performance when you decided to use our recognition program (was it
safety, morale, suggestions, or what?)
[Lydia Gazidis] We needed to have a program to improve morale and increase
thesuggestions for our employees.
- About what did you spend on the program?
[Lydia Gazidis] We spent $30K usd on the Bill Sims program and another $10K
on promotional merchandise
- What results have you achieved? (e.g. have injuries reduced? production
gone up? etc.)
[Lydia Gazidis] We have received a relatively high number of production related
suggestions that are driving the costs down and improving our bottom line.
- How much money do you believe the program saved you?
[Lydia Gazidis] todate I would say that we probably are in the tune of $500K
annually.
Bobby O'dell
TGM Constructors
2700 Marine St.
Louisville KY 40212,
August 25, 2003
- What was the initial problem or area...
Reduce administrative work for our job sites and a larger choice of awards.
- About what did you spend on the program?
Initially we have only committed to spend $30,000, but I would expect approximately
$100,000 per year per job site after the initial evaluation period.
- What results...
By selling the program hard at the beginning and getting our supervisors to buy into it
we have gotten our construction project off to an excellent start. We currently have no
loss time accidents and we are 137 days into the project.
- How much money do you believe the program saved you?
It is too early to tell. We are going to look at cost per man hour at the end of the
project and see how the overall safety award cost and work comp costs compare to our
histories.
8/18/2003: Project has gone 135 days w/o a recordable and Bobby figures this equates to
about 70K man hours. He is pleased with the results, the impact that the activities have
made on safety and the awareness that has developed. He has handed out three trips and
the company will pick up the air fare for employees electing to use them rather than
points.
Ana Franklin of Herbalife
8/27/2003
- What was the initial problem or area where you wanted to improve employee
performance when you decided to use our recognition program?
Improved communication between Supervisor and reps. Based on rep feedback.
They look up to the Supervisors for feedback on development, motivating,
coaching and mentoring and this was not happening prior to launching Star
Perks.
- About what did you spend on the program?
We spent over $30.000.
- What results have you achieved? (e.g. have injuries reduced? production
gone up? morale increased? etc.)
The reps enjoy setting goals and achieving them. Most of all, they enjoy
selecting items from the Award of Excellence catalog.
- About what do you estimate the program saved you?
The program reduced the turn over rate of employees.
Sara R. Plona
18 Aug 2003
- What was the initial problem or area where you wanted to improve...
Initial area was to reduce recordable accidents and to reward employees
who were accident free. Previous program didn't recognize employees separately.
- About what did you spend on the program?
Budgeted for $50,000, actual cost for first year was $46,000
- What results have you achieved...
Recordable accidents and doctor visits decreased by 40%
- About what do you estimate the program saved you?
It is estimated that any injury costs the company an average of $22,000
in work comp costs. Estimated savings = $87,000
Steve J Carroll
18 Aug 2003
- What was the initial problem or area where you wanted to improve employee
performance when you decided to use our recognition program (was it safety,
morale, suggestions, or what?)
[Steve J. Carroll] We wanted to motivate employees and reward involvement in our
effort to become an OSHA VPP Stear site.
- About what did you spend on the program?
[Steve J. Carroll] $30,000 over 2 years
- What results have you achieved? (e.g. have injuries reduced? production gone
up? etc.)
[Steve J. Carroll] 87 employees have volunteered and been rewarded for active
participation
- How much money do you believe the program saved you?
[Steve J. Carroll] The program has enabled us to gain a greater level of employee
participation in working toward our goal. With employee buy-in, there is a greater desire by employees, because of their ownership, to achieve our safety goals, which
includes zero incidents. We have been accident free since the program began 7
months ago.
Hyder Construction
Nicole Frank
18 Aug 2003
- What was the initial problem or area where you wanted to improve...
[Nicole Frank] Our initial reason for using this program was we spending too much
time
and money on other programs, and wanted something that was easy to use and
maintain, and took the responsibility off of my shoulders. We were trying to
streamline our safety program which the Superintendents have had nothing but
complaints about our previous program.
- About what did you spend on the program?
[Nicole Frank] Started with $5,000, now we have spent $20,000.
- What results have you achieved?...
[Nicole Frank] Morale on jobsites has been improved, superintendents like the
program, made my life so much easier in the sense that we have a program that was
custom made for our specific needs, requires minimal time from me, and is easy for
our superintendents to use.
- How much money do you believe the program saved you?
[Nicole Frank] I would have to say that with time I have saved, ease of use for the
Superintendents, probably $5,000/year. We only employ approximately 40 people,
10 of those that belong to the safety program, that is a HUGE savings!
Leslie Kent of Axis Staffing, a Distribution Center says...
Hi Bill,
I would like to take this opportunity to let you know how the Bill Sims Program is working for us.
We are a staffing agency that supplies associates for light industrial clients. In the years prior to
working with you on a safety program for our associates, we averaged 40 workers' comp injuries
per year. Then, disaster struck: in the year 2000, we experienced 74 WC injuries. Most of these
were within two departments of one large client. Clearly, we now had both an opportunity and an
urgent need to see what we could do to improve our safety record for this client.
I began the search for a safety consultant on the internet, and one name kept "popping up" in my
research: Bill Sims Company. Your program materials and explanations of successful safety
programs, and the questions and concerns that can arise, were professional, thoughtful and
obviously reflected experience. No other consultant appeared to have such a thoughtful,
experienced approach to employee incentive programs.
We have instituted a safety incentive program for our associates at the large client where most of
our injuries were occurring. This location was the site of 52 injuries in 2000, 25 by June; yet this
year, as of June 2001, we have had only 7 injuries. And, we expect to implement even more of the
Bill Sims' incentive ideas in the months to come, to lower our injury rate even further.
Without your expertise, I doubt we could have created a successful program. One of our goals was
to avoid re-inventing the wheel in the area of safety incentives by making our own mistakes. This
we have accomplished: your feedback and guidance as we considered different program ideas
and options was invaluable. We WOULD have made several mistakes without your advice. I think
this is one characteristic of the Bill Sims Company that sets it apart from other safety consultants:
having more than a superficial or formulaic approach to the problem. You are able to customize
your range of options to create an incentive program that fits the customer's specific needs.
There is a genuine excitement among our associates for the program. We have incorporated
instant prizes, Star Perks, and a Grand Prize into our program and all have been well received.
There is real anticipation for the upcoming Grand Prize drawing and honestly, I am glad that we
can reward our associates' efforts to work safely with such a nice prize. Again, I can say that you
have helped us create a program that is well designed from "top to bottom."
Your expertise has been invaluable to us, and your service has been flawless.
Thanks Bill!
Max Dover of Fontaine Specialized says...
The following is some information and I hope it helps you to make a decision:
- How has The Bill Sims Co. helped your firm?
We are currently utilizing the program to help reduce the increasingly high costs of Workers
Compensation. We manufacture heavy duty, customized, flatbed trailers
Which require handling extremely heavy steel parts and consequently, have had an enormous
amount of back, knee and shoulder injuries, which are costly and terrible for morale. After the
first year with Bill's program, we reduced the number of injuries by two thirds, from
approximately 60 to 19. We are now in our second year with the program and after five months
have not had a lost time injury.
- How long have you used their services?
At this location we are in our second year. Previously, I was with a company called Gold Kist,
Inc. and they have been with Bill for at least six years.
- How would you characterize the relationship between your firm and the Bill Sims
Company?
It is strange that you should ask about our relationship with the company, as I demand a
personal relationship with all my vendors. Bill and his staff have responded to every need that I
have and even for the personnel, provided a toll free number to assist with their problems
when ordering items. I don't think you will find a more congenial and responsive company to
Work with! I have tried others and as you can see have returned to Bill's program. If I can be of
further assistance please contact me.
Sincerely,
Max A. Dover
Human Resources Manager
Fontaine Specialized
5398 US Highway 11
THARCO Inc says....
Hi Bill,
Well our San Lorenzo facility kicked off the program on Monday and Tuesday and feedback has
been GREAT! We have lots of excited employees around here! Thanks for all of your help and
support!
One question that did come up was regarding the price list and the statement of "199 points for a
carnival cruise"...is that correct or is it a type error? Our employees can't believe that they could
get a cruise for only 199 points!
Ray Montaigne says…
Ray Montaigne
Heery International, Inc.
17900 International Blvd
SeaTac, WA
98188
I'm only too glad to give a positive reference for Bill and his company. In response to your
questions:
- Bill Sims helped me set up a customized awards program for our employees. We had an
employee census of approximately 1100 employees. Everyone participated - from senior
management to the yard help. We offered an incentive monthly, which provided continued safety
awareness. We issued "Star Perks" to those who worked a month without a lost time or
reportable injury, and doubled the award every three months of safe work. And, we raffled a color TV every month along with a telephone and radio head set. In a two year period, we reduced
accidents and incidents to zero.
- We ran their program for over a two year period, when top management decided to go a
different route due to financial downturns in our business.
- Bill's relationship was kin to that of a relative. He and his firm went out of their way to assist us,
to correct miss-shipments, and in every other way he could. You will find Bill Sims to be very
personable and sincere.
I trust this answers your questions, if not, please feel free to call me. My work number is 206-988-
5507.
Regards,
Ray Montaigne
Doug Burgner of Polk County says...
I am honored that you would use me as a reference. I believe in the program. I just sent such a
message to Adam Wilberding of asipaving.com.
I am thinking of restructuring the program I have. I need some ideas to make the input for rewards
more challenging. Currently I have rewards for:
Best Division,Best Safety Committee
Most Improved Division; Safety Close Call & Safety Sentinel; Are there other areas I should
consider?
Thanks,
Doug Burgner
John Marquart of ATG says...
Hey Bill,
I spoke with Dave Copeland, Safety/Project Engineer from a Detergent company; he had some
question on how I liked the Star Perk program. We spent about 30 minutes together on the phone.
I hope he likes it as much as ATG does.
John
Marie Jones of LSI says...
Hi Richard,
Sorry, for the delay in the reply. I can only tell you that they were the best company that I have ever
worked with, as far as follow up, support, creativity to fit our company needs. They were available 7
days a week, did all changes we needed and helped every step of the program. It cut our Workman
Comp claims down to next to nothing; improved employee morale and overall was the best money
we ever invested. Bill Sims Jr. even made a trip out to help with the final set up. If you need
anything else please feel free to call me.
Marie Jones
Administrator, LSI. Inc.
Marie Huber of Heartland Foods says...
Marie Huber
9400 Mystic Lake Blvd
Prior Lake, MN 55021
- How has The Bill Sims Co. helped your firm? In what areas?
Substantial financial savings, in Workman Comp claims due to employee awareness in
safety procedures. All company employees with improved morale.
- How long have you used their services?
Four (4) years until company was sold to a larger corporation.
- How would you characterize the relationship between your firm and The Bill Sims
Co.?
Excellent, they were available to us seven days a week and Bill Sims Jr. came out to help
with final set-up of the program. Best company support I have ever received. I would
recommend their company to anyone looking to improve employee morale, safety or
whatever issue you want to address within your own company.
To a prospective client...
I am currently working at Mystic Lake Hotel and Casino with approximately 4,500 full time
employees. They do not have any type of program in place at this point and it is most likely, the
reason for the turn over that we have.
Employee retention is always hard in this type of environment, but they need to be encouraged to
do the things that are just part of their everyday job. They need to have some type of positive
reinforcement that says, we noticed that you did your job and you did it better than your peers. I
have encouraged our firm to look into this type of program and since we are currently in transition,
it will not be done until we have a new VP in place. I do believe it is the type of program that will
work in your environment and encourage good positive behavior and happier employees.
"The larger your company is the smaller your employees feel."
They need to know that they are an important part of your business and that what they do, does
make a difference. It does not matter if you're a restroom attendant, valet, beverage server,
housekeeper, supervisor or area manager, without you there to do a good job it will always effect
the guest and the bottom line. If you keep your employees safe and happy and let them have input
into their own well being, you will have a more positive work environment no matter what line of
business your in. I'm sure that you will find Bill Sims and his staff to be a very professional and
ethical company to do business with. They will do everything to support you and help you get your
program off the ground and running smoothly. You will not be disappointed in the follow-up you will
receive.
I have worked with Bill and his company since 1993 and have not been disappointed or had any
referrals tell me that they have not been happy with his program or support team. Best of luck with
your program you will see the positive effects it has on your employees and on your bottom line.
The program more than paid for itself when we used it in our company with the decrease in
accidents, comp claims and retention.
Marie Huber
Administrator
Cathy Tubridy of Wheelabrator. (a division of Waste Management) says...
Been busy with safety kickoff and observations. Things are going well and the employees LOVE
this program thus far!!! (I am so proud I am bursting!) So, if you need any testimonials or help I am
here for you! Janet McIntyre at out Pinellas plant is looking at the program and trying to justify
budget increase; I am helping her. She has all my set-up rules and stuff; as her facility is pretty
much like mine. Once these annual reports are out of the way for us sites will be looking; kind of
watching to see how the program takes off, to see if they want to try it (we are leaders here and
just go for it!)
We are sending back a box of pack backs today and would like to swap for leather duffle bags (I
gave mine away and they like it).
Thanks again!
Cathy
Victor Garcia of Texas Mexican Railway says...
By the End of February last year we had four reportable injuries, all were lost time injuries. This
year we have had one reportable injury and zero lost time injuries. Looks like the program is
working! Thanks Bill!
Victor Garcia
Jan Crawford of Georgia Pacific responds...
- How long have you used Bill Sims Company? I believe we are in the third consecutive contract
with the Bill Sims Company.
- How has the program been received by your employees? The employees were very
enthusiastic. I contribute this in part to the kickoff we held as suggested by Bill Sims and also, the
intermittent "re-kick offs" that have been held.
- How satisfied are you/your employees with the prizes provided? As I'm sure you're aware, you
can rarely please 100% of the people 100% of the time -- But in my15+ years with this company
and many of the same employees, they were more pleased with this than with anything we had
ever done.
- How satisfied are you/your employees with the timeliness of delivery of prizes? Are there many
out-of-stocks or other delivery problems? We had only a couple of problems that I was made
aware of... and Bill Sims got right on it. I think of the three "delivery" problems that were brought to
me.... only one was due to any fault of Bill Sims's distributor - the other two were due to UPS or
FedEx making errors. All were remedied within a reasonable amount of time. As for out-of-stocks,
employees were sent cards back immediately so they could reorder. I always made a point to
emphasize about ordering VERY early for occasions such as Christmas. The employees really
liked the gifts coming straight to their homes (as did our receiving department.)
- How satisfied are you with the Bill Sims Company as a vendor? I was very satisfied. He always
returned calls, responded to e-mails, and provided the time and flexibility we needed.
- Did you have someone look into the "tax-free" status of prizes for your company? Yes. I am a
CPA myself. - As long as you stay within the guidelines you are given.
- Are the newsletters well done? Do employees read them? That is one aspect of the program
we probably dropped the ball on. I (or my department) had always done the newsletters myself
and just continued to do so. The newsletters looked good and when left on the break room tables,
many employees took a look. Once again, that was something we could have utilized better.
- Did the program meet your objectives (to lower injuries, increase training participation, etc.)?
We have achieved and maintained VPP Star Site Status. The program got good reviews in
OSHA's review.... even though OSHA is not a big fan of "paying" people to be safe. Our main
objectives were employee awareness and employee involvement. The BINGO program in
particular helped us achieve that easily.
- Have you considered another vendor? Or, were you previously with another vendor? Yes, the
safety committee over rewards and communication checked in to several companies. Immediately
prior to selecting the Bill Sims Company, we were doing an in-house safety bonus calculation and
various other incentive ideas.
I know how busy you must be, and I really appreciate your time.
Thanks again,
Jerilyn Lanham Meckler, SPHR,Human Resource Manager
An Interview by Bill Sims, Jr., with client Cathy Atkinson, of West Valley
Nuclear Services.
Result: $20,000 program results in over $2 million in savings in 2 years.
What was the problem?
The West Valley Demonstration Project is a unique environmental cleanup operation within the U.S.
Department of Energy (DOE). It came into being through a Congressional Act in 1980. The Act requires
that the DOE is responsible for solidifying high-level radioactive waste, disposing of waste created by the
solidification, and decommissioning the facilities used in the process. The Project is conducted in
cooperation with the New York State Energy Research and Development Authority. West Valley Nuclear
Services Company (WVNS) manages and operates the WVDP.
The Department of Energy mandates every environmental cleanup/restoration site have a Waste
Minimization and Pollution Prevention Program (WMin/P2). This is an integral part of the effort to
educate and encourage employees to minimize waste and prevent pollution to protect the environment both
on a local and global scale. The WMinP2 Program is also responsible for providing reports both on a
federal and state level regarding the amount of waste generated and minimized.
In November 1999, the Secretary of the Department of Energy issued several goals at a national level for
all Department of Energy sites, including the reduction all types of waste streams (radioactive, hazardous,
industrial, and sanitary) through the 3R philosophy of reduce, reuse, and recycle, as well as conserving
energy and buying recycled products.
Although the Waste Min/P2 Program had been in place since 1994, participation in the program by all
employees was not clearly visible nor seen as effective by the customer, even though many employees
actually did contribute to minimizing waste streams in their daily work activities. Tracking all of the
various initiatives and activities was difficult to document as many employees simply did the work but
much of what was being done was not captured in the reports generated.
At the same time the new DOE goals were issued (Fall of 1999), Cathy Atkinson was designated as the
Lead Person and Chairperson for the WMin/P2 Program which consisted of about 40 employee volunteers.
Ms. Atkinson met with her DOE counterpart to discuss new ways to meet the new goals. As Ms. Atkinson
said "we wanted to find a way to track how we were meeting our goals, save money, recognize employees
for the good things they were doing, encourage them to do more, and have documentation to prove that we
were doing all of these things to meet our goals".
Why a cash suggestion program didn’t work?
A cash suggestion program was already in place at the WVDP; however, they were not aligned with
specific goals for waste minimization. The rules and regulations for that program were cumbersome to
many employees. The perception by many employees was that only people in certain job classifications
could benefit from this program - not everyone could contribute and/or benefit from it.
Why WVNS wanted to spend $20K even when business was bad for this program?
Even though the Waste Minimization Program was mandated by the Department of Energy, having an
incentive program to reach our goals was a new concept. The DOE had just recently mandated new goals
that were rather aggressive. Both the company’s and program’s performance and budget was dependent on
reaching these target goals so we knew we had to "get out of the box" to hit our target. Budget cuts
loomed largely throughout the entire federal and state government (which allocated 100% our funding).
We had to prove ourselves - that was our reality. We knew had to make a bold step forward to prove the
company was being proactive in reaching these goals, which included cost avoidance and savings as well as
our other goals to protect the environment. We chose a program that would allow us to align our goals,
track our progress, make it easy for employees to use, and recognize employees for their efforts, and give
us a return on investment.
What were the results?
According to Cathy Atkinson "In the 18 months that I was in responsible for this program, the company
realized over $2.2M in cost avoidances and savings by using this program. There were 183 suggestions
made, with 63 ideas actually implemented. As a result of utilizing this incentive program, we able to
document what was being done to reach our goals and justify the value of the entire P2 Program. Our
customer, the Department of Energy, gave us very high ratings for developing such an innovative and costeffective
program. At the national level, the program was recognized in the DOE Pollution Prevention
newsletter and was one of the highlighted achievements when WVNS applied for the Environmental
Protection Agency’s (EPA) Performance Track Award."
How did employees like it?
Cathy says: "The employees loved this program! Because the goals and criteria were clearly stated and
provided on every suggestion form, employees knew what was expected and could place their efforts in the
areas they had direct knowledge about. They also knew up front what they could expect for their efforts;
meaning, their level of participation would enable them to receive 'x' amount of Star Perks tickets and a
chance to win a Grand Prize every quarter."
Because the team that reviewed the suggestions on a regular basis (every 2 weeks), employees received
feedback in a timely manner. This served to keep them motivated and working on implementation of the
suggestion, if it met the specific criteria and was accepted into the system. Employees could pick out the
gift of their choice and share the gift catalog with family members, if desired. Once the person received
and submitted their tickets to The Bill Sims Company, their gifts were shipped directly the employee’s
home. It became more personal to the employee and their family, as both saw the rewards for participating
in this program. "I believe we were able to instill a stronger culture of the purpose and goals of the Waste
Minimization and Pollution Prevention Program not only with our employees, but with their families as
well by using this approach in recognizing and giving value for ideas submitted by the employees."
Certainly, both WVNS and the Department of Energy will agree that this program has paid for itself many
times over, not only in cost savings but in minimizing waste, saving energy, and promoting affirmative
procurement - the goals set forth by the government at the inception of this program.
Overall, The Bill Sims Company provided a win-win situation for the employees at the West Valley
Demonstration Project, the contractor (WVNS), the customers (DOE and NYSERDA), and the taxpayers at
large.
Cindy Drushal of Kindred-Healthcare responds to an inquiry...
Dear Kim,
We have been with The Bill Sims Award of Excellence plan for a couple years now. We have been
very satisfied with the customer service we get, plus the prize selection is fantastic. I'll try to
explain the program we have.
We are a large health care company with over 360 facilities which include Nursing homes and
Hospitals all across the United States. We looked at our highest workers compensation claims and
developed a Safety Awareness program based on our highest losses. (I.E. slips, trips, and falls;
lifting injuries, etc) We worked with our graphics department and developed 6 posters that are
mailed to every facility so they can change them every other month. Along with the posters is a
Safety Gram, which is our news letter that has a series of questions that the employees must
answer. This Safety Gram is mailed through our internal mailing system and goes to the facilities
at the beginning of the month when they change the posters. After they answer the questions, they
tear off the quiz portion at the bottom where the answers are and label their quiz with the facility
name and contact phone number. The Safety Gram Quiz is used to distribute the actual incentive
prizes as long as the facility had no lost time claims for that two month period.
Each facility was given a select number of prizes based on the number of employees that they
have the right to distribute any way they want. This means, if the facility has no lost time claims for
the two month period, the administrator or CEO gets to decide how many prizes are awarded.
Usually, they take the total number of prizes and divide by 6. (6 award periods for the year). The
nice thing about this program is the facility has 6 changes every year to get those prizes awarded.
Every facility last year got to distribute prizes. A couple of them had one massive party because
they only met the terms to award prizes late in the year.
It takes a lot of work on my field staff (5) to monitor the program and it has taken a lot of work on
my part to get the program up and running. Now that this is the third year for it, most people know
about it and how it works. Occasionally there is still a building out there that has no idea why they
have prizes, but it has gotten much better. It also helps that all our facilities have the same e-mail
system now. So we send out a notice to all the administrators and CEO's (and their AA) when we
get all the data back from our workers comp reporting agencies to let them know if they can award
prizes.
Since I'm on the prizes let me tell you how much the facility staff like the prizes. If our reporting
data is running late, my phone starts ringing!!! People love the quality and the quantity of Bills'
prizes. If you give Bill your budget, tell him how many employees you have, he will put together a
program for you that will reduce your injuries. The first year we started with Bill, we under
estimated prizes. We actually assumed that 84% of our buildings would be successful our first
year. Boy, did we get fooled. We had to go back to Bill, who had to express things from the Orient
to get them made fast. We actually had 92% of our buildings succeed. We ran out of Water
Bottles that were a prize to go to every employee. That was a
struggle to keep straight for a while, but Bill has an excellent tracking system in place and by using
UPS can always tell you where a package is. That works great when you can tell a facility who
signed for it and when.
We had only one problem the first year with some mailing issues. But, Bill pulled that back into his
distribution system and it has been wonderful ever since. I know what is mailed out, when and to
whom. I send a notice through e-mail and the facilities know to start looking for their stuff. Bills'
team mails all the prizes, posters, etc. Oh, and the employees love the cruises and free trips.
Everyone who has gone said they were wonderful. We use the cruises as an end of the year
grand prize.
My suggestion is to have Bill put together a proposal for you and see what he can do. Even at
crisis management he has done a great job and found some way to get the stuff we needed.
Hope this answers any questions you have. If you need something else, feel free to call me at the
number below.
Cindy Drushal
Senior Administrative Assistant; Loss Prevention Department
From: Kim Massengale, Corporate Tax Manager
Cindy,
Our company is considering implementing The Bill Sims Company Employee Award of
Excellence program and would like to hear of your experience with this program at Kindred-
Healthcare.
Elena Stokes of Pacific Gas & Electric responds to an inquiry...
Dear Kim,
I worked for Pacific Gas and Electric for 20 years and just recently retired. The last 10 years I was
the Administrator for the Employee Recognition Program. We tried various methods (gadgets,
cups, keychains;etc) all were worthless gifts, didn't REWARD good behaviors and the methods we
tried were very labor intensive.
In 1992 we did a study that took one year to complete. We benchmarked companies with existing
Reward Programs. In the end we decided to go with The Bill Sims Co. who was already known by
us but we had only been using them on a small scale for another department. Their reputation and
willingness to work with us had proven to be exactly what we were looking for.
We expanded the Program with help from Bill to include the entire Diablo Canyon Nuclear Plant
also our Humboldt Power Plant in Eureka, and our main office in San Francisco.
By using the Bill Sims Co. we were able forget the problems associated with the gift buying and
concentrate on promoting those good behaviors for our employees, concentrating on our goals of
Safety and Generation for our company.
We found the Bill Sims Company to be most honest and very professional. You will find they are
very easy to work with and will work with you to accommodate your needs for your company. I
personally know the Sims family and would recommend their services. I am now retired from PG&E
but welcome any questions you might have on how we put together a great employee recognition
program.
Elena Stokes
Retired - Administrator Employee Recognition Program
Pacific Gas and Electric Company 805-481-9513
From: Kim Massengale
Sent: Thursday, June 12, 2003 5:26 AM
Elena,
Our company is considering implementing The Bill Sims Company Employee Award of Excellence
program and would like here of your experience with this program at Pacific Gas & Electric.
Bob Nelson, Best Selling Author, Refers to the Bill Sims Company in his new Book
I feel the best recognition efforts start small and build. Take, for example, the "Reward
of Excellence" program currently used at Herbalife, the health and nutrition company
based in Los Angeles. The Distributor Services department wanted to increase the
amount of recognition being used in the department and to find a way for employees to
be able to better recognize one another as well. They looked at various incentive
suppliers, called references and finally selected The Bill Sims Company to help launch a
departmental recognition program.
The program used two-part "WOW!" cards to provide employees the ability to jot a
thank you note or praising to any other employee for service, teamwork, etc. One part
went to the employee and the second part went into a recognition box that was reviewed
monthly by six volunteer members of a recognition committee (two from each
department).
The committee selected the most stellar example from the "WOW!" cards each month,
which was then posted on a "WOW!" bulletin board. The person selected is given extra
points toward merchandise purchases as well as extra tickets for a cruise drawing held at
the end of six months. All honorees are also automatically submitted to the company's
"All Star" program for additional recognition and visibility.
To give the program the best chances for success, they started it with a trial period of
three months over which time they collected feedback and suggestions from employees to
make the program best fit their needs and preferences. For example, when they found out
that employees balked at having to pay freight and handling for merchandise they had
selected, those amounts were built into the awards, which employees preferred better
even though slightly more points were then required to earn the same merchandise.
Besides obtaining the original goal of increased recognition, the company found other
benefits emerged as well. Ana Franklin, senior manager of the Order Support
Department identified three such benefits: 1) The program has helped employees set
more specific goals - and has provided systematic tracking and acknowledgment of
results against those goals; 2) the program costs less money than they had previously
been spending, although it has had a longer term, more motivational impact on
employees, replacing what had previously been a "hit-and-miss" approach to recognition
(occasional distribution of gas cards and gift certificates by managers); and 3) employees
can now include their families in selecting merchandise they are working to earn,
providing an added motivational incentive for everyone involved!
Once the program was successful, it was easy to leverage it to other departments in the
organization, several of which asked to be included. The word-of-mouth excitement of
participants is much more persuasive than any number of corporate policies,
announcements or Human Resources initiatives that might seem forced on employees.
Bob Nelson
Bob Nelson, Ph.D., is president of Nelson Motivation Inc. in San Diego; a best-selling
author of 1001 Ways to Reward Employees, The 1001 Rewards & Recognition
Fieldbook and Managing For Dummies; and a frequent presenter to management groups,
conferences and associations. For more information visit www.nelson-motivation.com
Know someone who might like to receive Bob's FREE Tip of the Week? Send the email
addresses of three associates to and receive Bob's Top Ten Ways to Motivate Employees
mouse pad for FREE (please include your shipping address). All new subscribers also
receive a FREE screensaver of employee recognition reminders, tips and techniques.
For more information on the Bill Sims Company, call Bill Sims at 800 690 1860 or visit www.billsims.com
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