Build a Culture
Where Safety Thrives.
A true safety culture is about creating the presence of safety— not just the absence of accidents. At the Bill Sims Company, we help organizations bring that vision to life with SmartCard®: our proven, science-backed recognition and incentive platform that turns safety into a daily habit.


Powered by SmartCard® Science
AOE Rewards is our turnkey recognition platform designed to increase safe behavior and provide real-time engagement data. It's powered by our patented SmartCard® behavior-change system. ​​​
SmartCard® is rooted in behavioral science— combining the best of behavior-based safety (BBS) and positive reinforcement to create lasting performance improvement.
SmartCard® helps managers recognize safe behaviors in real time. It builds trust by rewarding positive actions and promoting open communication about hazards and near-misses. By aligning with Human and Organizational Performance (HOP) principles, SmartCard® helps create a culture where employees and managers work together to create a safer, better workplace.
How We Work With Your Team
We work directly with safety leaders and operations teams to understand where incidents are occuring, what they're really costing your organization, and which behaviors need to be reinforced to improve peformance.
Understand the Real Cost of Incidents
Our team helps identify the direct and indirect costs of incidents, from claims to lost productivity, so improvement efforts are grounded in real business impact.
Identify the Behaviors That Matter Most
We identify the critical behaviors that prevent incidents in your specific environment and align SmartCard® around those priorities.
Develop Supervisors Who Reinforce Safety Daily
We provide training and support to frontline leaders to deliver meaningful, consistent, face-to-face recognition that reinforces safe behavior.
